Overview
An NFT airdrop is a free distribution of NFTs to community members, often for marketing or rewards. It builds community and loyalty. It is a common engagement tool.
How It Works
A project sends NFTs to eligible wallets, either by claim or directly. Recipients receive a token representing membership or content. It generates attention and retention.
Why It Matters
NFT airdrops reward communities and drive engagement. They can also create expectations and value. They are a key growth mechanic.
Related Concepts
NFT airdrops relate to Airdrops and NFT Collections. They are used for Community and marketing.